Consumer & Retail · Fraud Guide

Online Shopping Scam

Also known as: Fake Store Scam, Non-Delivery Scam, Counterfeit Product Scam
MODERATE
Severity
$100–$1,000
Typical Loss
685
Articles in Archive
Who is targeted: Online shoppers of all ages, but older adults newer to online shopping are particularly vulnerable.
The most commonly reported scam by volume. Social media ads are a primary driver.
① Awareness ② Prevention ③ Detection ④ Recovery
Phase 1
Awareness

That incredible deal on social media might be a fake store.

Fake online stores advertised through social media offer popular products at impossibly low prices. The product never arrives, is counterfeit, or is dramatically different from what was advertised.

How It Works

1
You see an ad on Facebook or Instagram for a product at an amazing price.
2
The website looks professional with product photos and reviews.
3
You enter payment information and complete the purchase.
4
The product never arrives or is a cheap knockoff.
5
The website may disappear, and your payment info may be stolen.

Tell-Tale Signs

Prices far below every other retailer.
Recently created website.
No physical address or phone number.
Reviews feel generic.
Payment only via wire transfer or crypto.

Phase 2
Prevention

Shopping safely online.

Verify unknown retailers before buying.
Search the store name plus 'scam' or check the BBB and Trustpilot.
Pay with a credit card.
Credit cards offer fraud protection. Wire transfers are nearly impossible to reverse.
Be skeptical of social media ads with unbelievable prices.
If a $200 product is being sold for $30, it's a scam.
Look for https:// but know it's not enough.
SSL certificates are easy to get. A secure connection doesn't mean the seller is legitimate.

Phase 3
Detection

Signs of a shopping scam.

Warning Signals

🔍 Confirmation from a generic email address.
🔍 Tracking number doesn't work.
🔍 Can't reach the seller or website.
🔍 Product is nothing like advertised.

What To Do Right Now

Dispute the charge with your credit card company.
Document everything — screenshots, emails, what you received.
Report the seller to the ad platform.
Report at reportfraud.ftc.gov.

Phase 4
Recovery

Recovery after a shopping scam.

Financial Recovery

File a chargeback with your credit card company.
File a PayPal dispute if applicable.
Report to BBB Scam Tracker.
Monitor for additional unauthorized charges.

Emotional Recovery

These scams use professional websites and real advertising platforms. Being fooled doesn't reflect on your judgment.
Contact the National Elder Fraud Hotline at 833-372-8311.

From the Archive

685 articles about online shopping scam

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cbsnews.com · 2026-02-05
Congressional Democrats are warning Americans about a surge in Super Bowl-related scams expected to coincide with record $1.8 billion in wagering this year. Criminals are deploying fake gambling websites using AI-enhanced graphics to mimic legitimate platforms like FanDuel and DraftKings, while scammers also target consumers through counterfeit ticket sales (cheapest seats ~$5,000) and fraudulent merchandise, with authorities having seized over $120 million in fake Super Bowl goods in recent years. Consumers are advised to verify sportsbooks are U.S.-based and state-licensed, purchase tickets only through official NFL channels or verified resellers, and use secure payment methods like credit
▶ VIDEO KHON2 News · 2024-03-30
The AARP Hawaii organization is warning the public about online marketplace scams, citing an incident where an employee attempting to sell items on social media was targeted by a fake buyer requesting verification codes that would have granted access to her Google Voice account, email, and personal information. The organization advises consumers to conduct background checks on how personal information could be misused before sharing identifying details online and is offering an educational event on fraud prevention.
▶ VIDEO WPLG Local 10 · 2024-05-13
An 18-year-old named Maurice Verado was charged in an elaborate Facebook Marketplace scam in Dade Beach where he posted fake car rental listings using his neighbors' vehicles, collected rental deposits, and directed strangers to his neighbors' homes for pickup. The scheme created dangerous situations as unsuspecting homeowners were confronted by strangers claiming to rent cars they never offered, turning victims against each other and resulting in some violent incidents.
▶ VIDEO CBS4 Indy · 2024-07-16
During Amazon Prime Day, scammers use over 1,200 fake Amazon copycat websites and fraudulent emails to steal login credentials and payment information from shoppers. To protect themselves, consumers should verify URLs carefully, use strong passwords, avoid sharing unnecessary personal information, and use credit cards instead of debit cards for online purchases due to stronger fraud protections.
▶ VIDEO KCENNews · 2024-08-13
The Better Business Bureau reports that three major scams are currently prevalent and have stolen millions of dollars since the start of the year: employment scams that promise work-from-home jobs with easy money but steal personal information or demand upfront payments; online purchase and rental scams involving unreliable merchants who access credit card data; and cryptocurrency/investment scams that exploit people seeking quick wealth. The BBB offers a Scam Tracker tool to report fraudulent businesses and scams affecting specific areas.
▶ VIDEO KXAN · 2024-08-29
The Better Business Bureau reports that 18- to 24-year-old college students experienced the highest financial losses to scams of any age group for the second consecutive year. The most common scams targeting this demographic include online purchase frauds, fake employment schemes (particularly remote work with flexible hours and high pay), and cryptocurrency/investment scams, which can result in losses of thousands of dollars per victim.
▶ VIDEO WGN News · 2024-08-31
Federal Trade Commission data shows American consumers lost over $10 billion to fraud in 2023, with digital platforms making it easier for scammers to target victims. Common scams include romance/relationship scams on Facebook where perpetrators build trust before requesting money, "pig butchering" investment schemes promising fake returns, and grandparent scams, with reported losses ranging from hundreds of thousands to millions of dollars. Protection strategies include verifying urgent requests by hanging up and calling back the person directly, avoiding quick money transfers, researching websites and investment opportunities, and reporting scams to law enforcement and platforms to help track and recover stolen funds.
▶ VIDEO FOX8 WGHP · 2024-09-03
An elderly woman in Asheboro was defrauded of $25,000 after scammers used fear tactics and impersonation of law enforcement to manipulate her into withdrawing cash and purchasing gift cards. The suspect met the victim at a gas station to collect a large cash withdrawal before fleeing in a white van, and Detective Marcus Pierce is actively investigating the case while advocating for awareness of common red flags like requests for gift card payments.
▶ VIDEO WYFF News 4 · 2024-09-09
This segment from WYFF News Four's "For the Record" series features Anderson County Sheriff Chad McBride discussing the growing scam problem affecting community members of all ages, though elderly victims are particularly targeted. The sheriff highlights multiple prevalent scam types including Facebook Marketplace deposit schemes (where sellers request $250-$1,000 deposits for vehicles that don't exist), fake jury duty calls falsely claiming to be from law enforcement demanding payment or gift cards, and other phone and internet-based fraud tactics that exploit personal information obtained from legitimate people-search websites.
▶ VIDEO FOX31 Denver · 2024-10-31
Halloween spending reached a record $12.2 billion last year, but experts warn consumers to beware of scams including fake sweepstakes texts and deceptive giveaways that trick people into sharing personal information. When purchasing costumes, consumers should buy from reputable retailers that verify products meet safety standards and are non-flammable, and should check tags for material listings to avoid allergen exposure, particularly latex allergies.
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