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in Celebrity Impersonation Scams
womansworld.com
· 2025-12-20
Romance scammers are posing as celebrities on social media to build fake relationships with victims and steal money, as documented by Reddit users sharing stories of loved ones who lost thousands of dollars and damaged their financial accounts. Victims—often fans of the impersonated celebrities—are manipulated through daily contact, fake gifts, and fabricated meeting plans, leading them to send money for various excuses. To protect yourself, be skeptical of online relationships with celebrities, never send money to someone you haven't met in person, verify identities through official channels, and report suspicious accounts to social media platforms immediately.
disneydining.com
A devoted General Hospital fan lost her entire life savings totaling $350,000 in a romance scam involving AI-generated videos and messages impersonating actor Steve Burton. Abigail Ruvalcaba was manipulated over more than a year into an emotionally invested fake relationship, eventually selling her family home and transferring the proceeds to the scammer before the fraud was discovered by her daughter. The victim now faces eviction as the property cannot be recovered despite the family's attempts to buy it back from the new owners.
people.com
Dan Smoker lost $17,000 after a United Airlines customer service agent transferred him to a scammer posing as "David" who claimed to rebook his family's cancelled flights to Europe. The scammer convinced Smoker the $17,328 charge would be refunded later, but the refund never materialized and David's number became blocked when Smoker followed up. United Airlines confirmed their agent had Googled a fake Lufthansa phone number and transferred Smoker to the scammer by mistake; the airline refunded some associated costs but not the original $17,000, leaving Smoker to dispute the charge with American Express.
financialpost.com
Canadians lost $310.6 million to investment fraud in 2024, with deepfakes of celebrities and politicians used in fraudulent social media ads promising unrealistic returns. While reported cases have leveled off since 2022, experts estimate only 5-10 percent of fraud incidents are reported due to victim shame and underreporting. Younger Canadians aged 18-24 are experiencing the largest rise in reported fraud victimization, and the article advises protecting oneself through digital privacy awareness, recognizing red flags in investment ads, and reporting suspected fraud.
techradar.com
Romance scams cost victims over £106 million in 2024 in the UK alone, with fraudsters increasingly using AI-generated deepfakes and synthetic identities to impersonate celebrities and trusted individuals, as demonstrated by a case where a French woman lost €830,000 to fake Brad Pitt impersonators. Beyond romance fraud, these same tactics are being deployed in investment scams, phishing attacks, and social engineering schemes, with investment scam losses reaching £144.4 million in 2024 and one Georgian network defrauding victims across multiple countries of $35 million using deepfake videos of money expert Martin Lewis.
regulatoryoversight.com
On June 18, Arizona Attorney General Kris Mayes partnered with the Better Business Bureau to launch an educational campaign featuring four PSA videos designed to help Arizona residents—particularly seniors—recognize and avoid common scams. The campaign addresses fraudulent celebrity scams using AI deepfakes, moving company hostage loads, cryptocurrency scams (which cost Scottsdale residents over $5 million recently), and AI-based scams, with Arizona residents losing approximately $392 million to consumer fraud in 2024.
people.com
Journalist Alex Sammon investigated a job offer scam by deliberately responding to a text message recruiting for fake remote work, which led him to uncover a Philippines-based "click farm" operation that required users to perform repetitive clicks on music streaming platforms while pressuring victims to make Bitcoin purchases to access earnings they could never withdraw. According to the FTC, Americans reported $470 million in losses to text scams in 2024, more than five times the amount reported in 2020, with tens of thousands of people reporting similar fraudulent job offer texts. Sammon lost less than $100 during his investigation but documented how scammers use fake recruiters and fake earnings to manipulate victims into
womansworld.com
Hallmark Channel and actor Tyler Hynes warned fans about a widespread Instagram scam in which impersonators claiming to be Hallmark stars direct-message fans asking for money, often claiming romantic interest and using AI-generated videos and audio to appear authentic. Hallmark advised fans to never send money to anyone claiming to be a celebrity, to verify official accounts are verified and legitimate, and to adjust privacy settings so only confirmed followers can send direct messages.
theguardian.com
The Liberal Democrats called for urgent regulation of YouTube advertising after scams involving deepfakes, impersonated public figures, and fraudulent investment schemes proliferated on the platform with minimal oversight. Notable examples included AI-generated deepfake ads impersonating consumer champion Martin Lewis to promote cryptocurrency schemes, as well as ads for fake products, scam diet pills, and government grant impersonations that remained online for days before removal. The party is urging the UK government to bring YouTube under the same pre-approval and independent enforcement standards as traditional broadcasters, with Ofcom given powers to levy fines and redirect revenues to scam victims.
malaysia.news.yahoo.com
Malaysian authorities have warned of a rising trend of AI-generated deepfake voice scams targeting victims by impersonating family members and public figures. Since early 2024, police investigated over 454 cases involving cloned voices requesting urgent money transfers, resulting in approximately RM2.72 million in losses, with scammers also using altered videos of celebrities and political figures to promote fake investment schemes. The scams exploit emotional trust and create false urgency, posing threats to individual safety, media credibility, and national security.
ktvz.com
Two women in Florida lost a combined $210,000 in a romance scam involving AI-generated voice and video impersonating actor Keanu Reeves; the scammers made initial contact through word games like Scrabble, built romantic connections with the victims, then requested money for fabricated reasons such as divorce or cancer research, with funds ultimately sent to Bitcoin accounts in Nigeria. Authorities indicated the victims have virtually no chance of recovering their money.
legaltalknetwork.com
This is an educational podcast episode featuring cybersecurity expert Steve Weisman discussing scam prevention and identification strategies. The episode covers various scam types (including VA imposter and "free piano" scams), the role of AI in modern fraud schemes, and protective measures such as a "zero trust" verification approach where all transactions—particularly checks—must be independently confirmed before trusting them.
wealthsolutionsreport.com
Ultra-high net worth (UHNW) individuals face increasingly sophisticated scams that exploit publicly available data, AI technology, and deep social engineering to target them with highly personalized fraud schemes. The article identifies seven major scam types affecting wealthy Americans: whaling (executive phishing), deepfake-driven impersonation and family emergency scams, synthetic identity fraud, tax and authority impersonation scams, and romance scams—each using tailored personal details and urgent requests to extract sensitive information, authorize fraudulent transfers, or manipulate victims into fake investments. Wealth managers and advisors are advised to educate clients on red flags including unusual communication changes, urgent financial requests from trusted sources, and demands
yesweekly.com
An increasing wave of AI-generated celebrity romance scams has defrauded Americans of millions of dollars, with victims including a 73-year-old who lost over $100,000 to a fake Kevin Costner on Facebook and an elderly woman scammed by a deepfake Liam Neeson voice. According to FBI data, Americans reported $672 million in losses to romance and confidence scams in 2024 alone, with elderly victims averaging $83,000 per person, though many cases go unreported due to embarrassment. The article emphasizes that while scammers continue to evolve their tactics using new technology and platforms, vigilance and skepticism—particularly about uns
tribuneonlineng.com
In 2025, Nigeria has seen a surge in increasingly sophisticated scams targeting citizens across multiple platforms including WhatsApp, Instagram, and fake websites. Common scams include fake remote job offers requiring upfront fees, fraudulent bank alerts, Instagram seller fraud, investment/crypto Ponzi schemes, POS machine cloning, fake scholarship/visa websites, and celebrity impersonation giveaways. The article advises victims to verify payments through official banking apps, check seller credentials before purchasing, avoid "too good to be true" investment promises, protect PIN numbers, and only trust verified social media accounts.
ehextra.com
Michigan Attorney General Dana Nessel issued consumer alerts warning of an uptick in scams impersonating celebrities (Snoop Dogg, Garth Brooks, Kid Rock) and military leaders to steal money through romance scams, cryptocurrency/pig butchering schemes, and merchandise fraud. The scams often exploit people on dating platforms and social media by posing as celebrities to request money, investments, or personal information, with some using AI-generated deepfake audio and video to increase authenticity. Nessel and AARP recommend victims avoid sending money to online contacts, verify caller identities independently, and contact AARP's ElderWatch program at 800-222-4444 for
people.com
Sharon Brightwell of Florida lost $15,000 to scammers who used AI-cloned audio of her daughter's voice in a fake emergency scheme. On July 9, Brightwell received a call mimicking her daughter's number where she heard AI-generated crying claiming a car crash occurred; a fake attorney then demanded $15,000 bail, which she paid, and scammers attempted to extort an additional $30,000 by claiming the daughter had caused a miscarriage. The daughter's son intervened and confirmed via a three-way call that she was safe at work, and the Hillsborough County Sheriff's Office is investigating the case.
gbnews.com
Television personality Ore Oduba, a former Strictly Come Dancing champion and host of BBC's Claimed and Shamed fraud awareness program, fell victim to an elaborate online scam in which fraudsters impersonated self-help expert Mel Robbins using AI-generated correspondence. After publicly endorsing Robbins on ITV's Loose Women, Oduba received fake emails from a Gmail account posing as Robbins' podcast team, which he initially believed before noticing red flags like misspelled email addresses and inconsistencies that he confirmed with Robbins' official PR team. Oduba publicly shared his experience in an emotional video to raise awareness about how scams can deceive
manchestereveningnews.co.uk
An Asda security guard in Northern Ireland identified 10-15 potential romance scam victims over six months, where fraudsters impersonate celebrities or romantic interests on social media to manipulate victims into purchasing gift cards and sharing the barcodes. The guard intervened in cases involving hundreds of pounds in losses, successfully helping one customer recover £1,000 through police involvement and preventing another from losing £750, highlighting how this scam has become increasingly common in retail settings.
bpi.com
In 2024, consumers reported losing $12.5 billion to fraud—a 25 percent increase from the prior year—with phone/text scams accounting for $1.5 billion and social media scams for $1.9 billion in losses. Criminals use AI, spoofed calls, and hijacked social media accounts to target victims, with operations often based in Southeast Asia, while telecom and tech companies have financial incentives to monetize rather than prevent fraud. Banks and regulators are calling for stricter collaboration and regulation among tech giants and telecom providers to proactively combat scams at their source.
govtech.com
This article highlights the prevalence of cryptocurrency scams targeting investors, despite rising Bitcoin prices and mainstream crypto adoption. Recent cases include a $650 million OmegaPro multi-level marketing scheme promising 300% returns, a Chicago-area veteran defrauded of $10,000 by an Elon Musk impersonator, and a Secret Service operation that seized nearly $400 million in crypto assets stolen through various scams. The article warns that scammers exploit legitimate market enthusiasm and media coverage to lure victims into fraudulent investment platforms that vanish with deposits once initial profits are shown.
vice.com
A 73-year-old woman named Margaret lost over $100,000 in bitcoin to a scammer impersonating Kevin Costner in a celebrity romance scam, leaving her husband and checking into a hotel before discovering the deception. Romance scams cost Americans $672 million in 2024, predominantly targeting older women through fake social media accounts impersonating trustworthy male celebrities like Keanu Reeves, Kevin Costner, and Jonathan Roumie, using emotional manipulation, fake family members, and AI-generated voice memos to isolate victims. While some scammers are themselves victims trafficked into Southeast Asian scam compounds, social media platforms like Meta move slowly to
tribune.com.pk
Scammers are using AI-generated deepfakes and fabricated social media accounts to impersonate celebrities like Keanu Reeves and Kevin Costner in romance scams targeting vulnerable seniors. A 73-year-old victim named Margaret lost over $100,000 in bitcoin to a fake Kevin Costner impersonator before discovering the deception when she traveled to meet him. According to the FBI, Americans lost $672 million to such scams in 2024, with seniors as the primary victims, and experts note these psychologically manipulative schemes are increasingly "industrialized" with some perpetrators themselves being victims of human trafficking forced to work in cyber-fraud operations.
hollywoodreporter.com
A 73-year-old woman in the rural South lost approximately $100,000 in bitcoin to scammers impersonating actor Kevin Costner over several months, luring her with romantic messages and promises of a production company job before standing her up at a hotel meeting. The scam is part of a larger billion-dollar celebrity impersonation scheme that exploits lonely victims through AI-generated deepfakes, fake messaging accounts, and social media, prompting Hollywood to pursue legislation like the "No Fakes Act" to protect artists' likenesses and voices from unauthorized use.
dexerto.com
Actor Keanu Reeves pays thousands of dollars monthly to an AI company to remove fake impersonator accounts and protect fans from romance scammers, as he is reportedly the most impersonated celebrity online due to his lack of social media presence. Romance scams using celebrity impersonations are rising in prevalence, with recent victims losing substantial sums—including a woman who lost $850,000 to a scammer posing as Brad Pitt—and the company handling Reeves' takedowns has issued nearly 40,000 account removal orders on his behalf in the past year.
bitdefender.com
Scammers have used AI-generated deepfake videos of Jennifer Aniston to perpetrate romance fraud for over a decade, with a recent case involving a 43-year-old man from Southampton who sent £200 in Apple gift cards after being manipulated through fake videos and a forged California driver's license. The scam exploited emotional manipulation and false exclusivity claims, using only publicly available photos and free AI tools to create convincing deepfake content. This represents an evolving threat where romance scammers combine classic social engineering with deepfake technology to impersonate celebrities and exploit victims' emotional connections to famous figures.
abc7chicago.com
Scammers impersonating celebrities, particularly using fake Elon Musk identities, are defrauding victims through cryptocurrency investment schemes that employ AI voice cloning and deepfake technology. Richard Lyons, a Vietnam veteran, lost $10,000 to a fraudster posing as Musk on social media, who used fake caller ID spoofing, AI-generated voice messages, and a fraudulent investment webpage showing fake profits to convince him to send crypto. The FBI reports that cryptocurrency scams resulted in $9 billion in losses in 2024, with $6 billion specifically lost to people tricked into sending funds to fraudsters, and advises potential victims to
staysafeonline.org
This educational article outlines five common cryptocurrency scams affecting Americans, who lose over $9 billion annually to crypto investment fraud. Key scam types include too-good-to-be-true investment promises, romance scams (often called "pig butchering"), phishing attacks, pump-and-dump schemes, and fake cryptocurrency apps, with red flags provided for each. The article advises avoiding high-pressure tactics, never sharing private wallet keys, being skeptical of online romantic interests who introduce crypto investments, and downloading apps only from official stores.
bhaskarenglish.in
A 43-year-old British man from Southampton lost approximately $270 to an AI-generated deepfake romance scam in which the perpetrator impersonated Jennifer Aniston using AI videos, photos, and voice recordings to convince him the actress was in love with him and needed financial help. The victim, Paul Davis, sent non-refundable Apple gift cards before realizing the deception, and reported being simultaneously targeted by scammers posing as Elon Musk and Mark Zuckerberg over a five-month period. The case highlights the growing threat of AI-powered romance scams that exploit emotional vulnerability and the need for individuals to verify the authenticity
mirror.co.uk
A 43-year-old man from Southampton was scammed out of £200 by a fraudster impersonating Jennifer Aniston using AI-generated videos and deepfakes on social media; the scammer claimed to need money for Apple subscriptions and sent fake identification before receiving non-refundable gift cards. The victim's case is part of a broader wave of deepfake romance scams targeting vulnerable individuals, with another documented case involving a French woman losing nearly £700,000 to someone posing as Brad Pitt over the course of a year.
inshorts.com
A UK man lost hundreds of pounds to scammers who used AI-generated deepfakes of Jennifer Aniston—including realistic photos, videos, and a fake ID—to build trust before requesting gift cards. The fraudsters employed a romance scam approach, taking weeks to establish credibility before soliciting money. Experts note that deepfake-based scams are increasing rapidly, making it increasingly difficult for victims to distinguish between authentic and fabricated content.
the-sun.com
Paul Davis, a 43-year-old man from Southampton, lost £200 to a deepfake scam after being deceived by a fake Jennifer Aniston account on Facebook that sent convincing videos claiming to love him and requesting money for Apple subscriptions. The scam is part of a broader trend of AI-powered fraud where criminals create realistic deepfake videos of celebrities to manipulate victims into sending cash or personal information, with Paul reporting he has been targeted daily for five months and knows of others who lost over £1,000 to similar schemes.
malwarebytes.com
This article promotes a podcast episode featuring romance scam expert Becky Holmes, who combats scammers through counter-tactics while coordinating with law enforcement. Romance scams ensnare victims through prolonged campaigns of affection on social media, often impersonating celebrities or targeting vulnerable populations like widows and divorcees, with recent research showing 10% of the public have been victims and some losing over $10,000. The episode discusses how AI and video manipulation technology are evolving romance scam tactics, requiring updated protection strategies.
chronline.com
Washington residents lost $38.2 million to fraud in the first quarter of 2025, with people ages 80 and over experiencing the highest median losses of $1,286; "government imposters" represent the most common scam type, including fake DMV text messages demanding payment for traffic violations and romance scams targeting seniors. The FBI reported over 7,600 people age 60 or older lost approximately $389 million in romance scams in 2024, while cryptocurrency kiosk scams cost Washington state $142 million in 2023. Law enforcement agencies advise residents to verify requests independently using official phone numbers, avoid untypical payment methods like cryptocurrency or peer-to
spokesman.com
Government agencies across Washington and Idaho are warning residents about multiple active scams, including government imposter schemes, fake DMV text messages demanding payment for traffic violations, romance scams, and cryptocurrency kiosk fraud. In early 2025, Washington fraud victims lost $38.2 million with people ages 80 and older experiencing median losses of $1,286, while Idaho residents lost over $63 million to cybercrimes in 2024, with seniors being predominately targeted. Authorities advise residents never to respond to unsolicited demands for payment and to independently verify any claims by contacting the legitimate agency using official phone numbers rather than information provided by the scammer.
chronline.com
In the first quarter of 2025, Washington fraud victims lost $38.2 million, with people ages 80 and over suffering the highest median loss of $1,286; "government imposters" remain the most prevalent scam type. Regional law enforcement agencies warned residents about evolving fraud schemes including fake DMV text messages demanding payment, cryptocurrency kiosk scams (which cost Washington $142 million in 2023), and romance scams that defrauded seniors 60+ of $389 million nationally in 2024. Authorities advise residents to verify claims directly with agencies using official contact information and avoid unusual payment methods like cryptocurrency, Venmo, or Pay
news.shib.io
Charles Uchenna Nwadavid, a 35-year-old Nigerian national, pleaded guilty to stealing over $2.5 million from six victims through romance scams between 2016 and 2019, laundering the funds through cryptocurrency accounts he controlled. Nwadavid manipulated victims into sending money via fake dating profiles and romantic relationships, then transferred the stolen funds through a Massachusetts resident accomplice into crypto wallets on LocalBitcoins. He faces up to 20 years in prison on mail fraud and money laundering charges, along with potential deportation.
foxnews.com
A woman in Jensen Beach, Florida, lost $800 to a Facebook scam in which a fraudster impersonating Elon Musk promised her a Tesla and $250,000 in cash, then repeatedly requested Apple Gift Card payments for supposed delivery fees. The scammer used a fake profile with copied images and AI-generated content, moved the conversation to WhatsApp, and exploited urgency and flattery to manipulate the victim into sending multiple payments before she recognized the pattern. Gift cards are favored by scammers because they are untraceable, fast, and nearly impossible to recover once redeemed.
local.aarp.org
Over 180 Utahns attended a Scam Jam event presented by AARP Utah and the FBI to learn fraud prevention strategies, as Utah residents had lost more than $15.4 million to fraud in 2025, with $12 million of that from people aged 50 and older. The event featured FBI officials, state consumer protection leaders, and media experts who shared real victim stories, including a text scam and a romance scam that cost one woman $90,000, while emphasizing prevention tactics such as scrutinizing email addresses for typos and reporting fraud quickly to authorities.
ksl.com
Scam Jam, an educational event held in Sandy, Utah, brought together FBI and AARP experts to educate residents about common fraud schemes including romance, internet, cryptocurrency, and tech support scams. The event featured a personal testimony from Rita, who lost several thousand dollars to a romance scam impersonating a celebrity, emphasizing the importance of reporting fraud despite the emotional and financial toll. Utah reported over 150,000 fraud cases totaling $61 million in losses, with experts stressing that fraud prevention through awareness and recognizing red flags is more effective than recovery efforts.
quickcountry.com
An Evanston, Illinois woman lost $62,000 over six months to a Kevin Costner impersonator on Telegram who claimed to be offering cryptocurrency investment returns through gift card payments. The scammer, part of an ongoing cryptocurrency fraud ring active since at least 2018, never returned any funds, and police indicated arrest is unlikely due to the crime's nature. The FTC advises potential victims to verify celebrity identities through Google searches, consult trusted contacts before sending money, and avoid gift cards, which offer minimal buyer protections and are largely irreversible.
aol.com
An Evanston, Illinois woman lost $62,000 in a cryptocurrency investment scam after spending six months communicating with someone impersonating Yellowstone actor Kevin Costner on Telegram, who convinced her that gift card purchases would generate cryptocurrency profits. The scam was confirmed to be part of a long-running cryptocurrency ring active since at least 2018, with police stating that arrest and fund recovery are unlikely. The FTC advises verifying celebrity identities through research, consulting trusted sources before sending money, and reporting fraud to both financial institutions and authorities.
b1039.com
Celebrity romance scams exploit fan admiration by impersonating famous actors or musicians to build fake romantic relationships with victims, often requesting money for travel, emergencies, or investments. These scams are increasing in frequency and sophistication, targeting vulnerable individuals who are emotionally invested in their favorite celebrities. Victims typically lose significant sums of money before discovering the deception.
wired.com
Scammers are increasingly using AI-generated deepfakes in real-time video calls to conduct romance scams, cryptocurrency fraud, and other schemes, with experts reporting a dramatic rise from approximately 4-5 cases monthly in 2023 to hundreds per month currently. Notable victims include a Hong Kong finance worker who lost $25 million to a deepfaked CFO impersonation and a New Zealand retiree defrauded of $133,000 through a cryptocurrency scam using a deepfaked government official. As AI tools become more accessible and capable of creating realistic faces and voices, deepfake fraud is expanding to encompass job interview scams, identity theft for banking and housing
columbiamagazine.com
Romance scammers operating on dating apps and social media platforms defrauded Americans of over $1 billion in 2023 and at least that much in 2024, with one notable victim being a 72-year-old widower named Gary who lost $50,000 to a scammer posing as a woman named Nasha. Scammers use tactics including requests for money for travel or investments, pressure for gift cards, and AI-generated photos to impersonate real people and celebrities. The U.S. Secret Service recommends avoiding financial transactions with people you've never met in person and being wary of red flags such as urgent money requests, pressure for gifts, an
dig.watch
Dianne Ringstaff, a Florida woman, lost approximately $160,000 in an AI-powered romance scam in which a fraudster impersonated actor Keanu Reeves using deepfake videos and cloned voice technology. Over two and a half years, the scammer cultivated trust with Ringstaff before claiming financial legal troubles and convincing her to take out a home equity loan and sell her car to help. Her bank account was also used to funnel money from other victims, and Ringstaff is now speaking publicly to warn others about the growing threat of celebrity impersonation scams using artificial intelligence.
thereporterethiopia.com
Hundreds of thousands of people, particularly Ethiopians seeking employment, have been trafficked to Myanmar's rebel-controlled territories through fake job offers in IT and hospitality, where they are forced to participate in online fraud schemes (cryptocurrency scams, romance scams, identity theft) under threat of violence and torture. One victim, 27-year-old IT graduate Yosef Atirsaw, was held captive for months posing as a female model to lure victims into pyramid schemes, witnessing brutal abuse including lashings and forced labor. As of December, an estimated 3,000 Ethiopians were reported trapped in these scam centers, though diplomatic efforts have secured the release of
aol.com
A Florida woman lost $160,000 to a scammer who used AI technology to impersonate actor Keanu Reeves over a two-and-a-half-year period. The scammer gained her trust through video calls and phone conversations using deepfake technology, then convinced her he needed money for legal troubles and froze assets, leading her to take out a home equity loan and sell her car to send cryptocurrency. This case reflects a broader trend of AI-enabled celebrity imposter scams, with the FTC reporting over 64,000 romance scams in 2023 causing $1.14 billion in losses, and research showing 33% of people contacted by fake celebrities
dailypress.net
Michigan Attorney General Dana Nessel issued consumer alerts about a rising trend of scams impersonating celebrities (Snoop Dogg, Garth Brooks, Kid Rock) and military leaders. The scams include romance fraud, cryptocurrency/pig butchering schemes, merchandise fraud, and AI-generated deepfake audio and video impersonations designed to extract money from victims. The alert advises consumers never to send money or personal information to online contacts claiming to be celebrities or officials, to verify requests through trusted contacts, and to be wary of urgent investment opportunities or requests for banking details.
wzzm13.com
Michigan Attorney General Dana Nessel warned of a surge in scams where fraudsters impersonate celebrities like Garth Brooks, Snoop Dogg, and Kid Rock, as well as military officials, to steal money from victims. The scams typically involve romance schemes, cryptocurrency/"pig butchering" investment frauds, and merchandise purchases, with scammers increasingly using AI-generated deepfakes to create convincing audio and video impersonations. The attorney general advised consumers never to send money to online contacts, avoid sharing personal or financial information with strangers, and to be wary of high-pressure tactics, unusual payment requests, and demands for gift cards or cryptocurrency.