Celebrity Impersonation Scam

Americans lost over $1 billion to romance scams last year, with many Arizona residents targeted. The three most prevalent romance scam tactics involve deepfake video calls using face-swapping technology (employed by Nigerian crime groups), cryptocurrency investment schemes that promise high returns once trust is established, and celebrity deepfakes using artificial intelligence. Victims can protect themselves by watching for unnatural video call indicators like inconsistent blinking, mismatched skin tones, and words not synchronizing with mouth movements.

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Meta is testing facial recognition technology to combat celebrity impersonation scams on Facebook and Instagram, which have cost consumers hundreds of millions of dollars. The technology will identify and remove fraudulent celebrity endorsement ads and help users securely regain access to locked accounts. The initiative addresses a growing industry-wide problem that has accelerated since the pandemic began.

A 74-year-old woman from Frisco was scammed out of $600,000 by 56-year-old Jeffrey Monahan Jr., who impersonated Elon Musk and befriended her on Facebook in 2023, promising a $55 million return on investment in Musk's business ventures. Monahan has been charged with Grand Theft, and financial records showed the funds were directed to his painting business; he claimed his online girlfriend was the mastermind behind the scheme.

Elder fraud schemes—including grandparent scams, romance scams, and government impersonation scams—have become increasingly sophisticated through AI technology like deepfake videos and robocalls, making them difficult to distinguish from legitimate communications. In 2022 alone, approximately 88,000 people aged 60 and older lost $3.1 billion to fraud, with victims over 70 losing an average of nearly $42,000; scammers typically exploit emotions rather than intelligence, and experts advise victims and their families to watch for financial requests as the key indicator of fraud. The AARP Fraud Watch Network received nearly 100,000 calls last year from victims of all

Actor Jamie Dornan recounted how Warren Beatty nearly fell victim to an email scam in which a fraudster impersonated Oscar winner Eddie Redmayne, sending messages to Redmayne's contacts requesting cash. Beatty was the only one of Redmayne's email contacts who responded positively to the scam message, offering to wire money before the fraud was revealed.

**Death-Hoax Scam Using AI-Generated Obituaries** Scammers are creating fake AI-generated obituaries of real, living people and posting them on low-quality content sites to generate ad revenue through clicks and search traffic, a scheme recently discovered when Los Angeles Times reporter Deborah Vankin found a false obituary about herself online. The scam targets high-traffic names and fills obituaries with keywords to rank in Google searches; while not directly targeting victims for money, the scheme exploits ad networks and has the potential to significantly impact public figures and celebrities. Users should verify the legitimacy of online obituaries, as personal information is readily available on the

In 2023, Virginia residents lost over $200 million to scams according to the Federal Trade Commission. The Better Business Bureau warns that AI-generated content is making scams increasingly sophisticated and harder to detect, with scammers using AI to create fake celebrity endorsements in shopping and investment schemes. The BBB recommends verifying legitimacy through reverse image searches, checking for audio/visual irregularities, and conducting thorough research before engaging with unfamiliar offers.

**Celebrity Impostor Scams Enhanced by AI Technology** Criminals are leveraging artificial intelligence to make celebrity impostor scams increasingly convincing, moving from fake social media profiles and messaging to deepfake videos that impersonate celebrities like Dolly Parton, Elon Musk, and Tom Hanks. Scammers use these fraudulent schemes to establish false connections with fans, offering personal access, investment opportunities, or charity support to steal money. Consumers should be cautious of any personal contact claims from celebrities and report suspected scams to local law enforcement or AARP's Fraud Watch Network.

A National Australia Bank teller in Melbourne prevented a woman in her 60s from losing thousands of dollars to a romance scam by identifying red flags in her plan to transfer money to an overseas "boyfriend" she had met on social media. The scammer, posing as someone in Turkey needing medical treatment, had convinced the woman to send funds to an intermediary in Sydney, but the teller's intervention and private counseling stopped the transaction. According to NAB, romance scam reports have increased nearly 30 percent year-over-year, with Australians losing an estimated $33 million to such scams annually.